Save Money On Your Food Shop By Paying Just 10p An Item

Over the last few years my family has been expanding, we are now a family of four, six if you count the dog and the cat. Over this time I have been amazed at how much the price of our weekly food shop has increased. The Hubs and I often play the supermarket game. You know the one, when you’re stood at the checkout trying to guess how much the bill is going to be and then hoping you’re wrong, but far too often you’re right and you let out a choking noise which makes the person behind you fear they’re going to have to give you the heimlich maneuver. But then you put on your best botox face, force a smile whilst handing the cashier your card. I walk out muttering to myself in disbelief at how much it costs to feed such tiny people. I’ve got to say though, it isn’t all bad, I go to the supermarkets that play music so it kind of feels like a karaoke session, much to my delight – perhaps not for the other shoppers who hear my singing. Although I’m convinced that this music playing isn’t intended just for our enjoyment but rather it’s trickery, a clever distraction technique which makes us load up trolleys with things we don’t need and spend even more money!

More recently I’ve been a bit lazy with the food shop and avoided the big supermarkets in favour of my local Co-operative food shop. If I’m honest I can’t say this helped the finances as I usually find the Co-op quite pricey, although their £5 frozen meal deals are amazing. One evening I was at my local Co-op and was paying for a few discounted items I had picked up when the most wonderful thing happened. The female store assistant, otherwise known as my bargain hunting fairy god mother waved her magic wand and let me in on a little secret. ‘Come back at 8pm’ she said ‘any products that have todays expiry date will be reduced to 10p’ and with that I skipped merrily down the road thinking about all the money I could save and the nice wine I can treat myself to as a result.

So I decided to put it to the test, most evenings last week I trotted up to my local Co-op at 19.50 to see what 10p goodies I could pick up. I saved a small fortune.

Here’s some of the things I’ve picked up in the last few days

Item Original Price What I Paid
Beef Lasagne £4.19 10p
Breaded Ham £3 10p
Topside Beef Slices £3.15 10p
Caramel Doughnuts £1.21 10p
Blueberries £2 10p
Spaghetti Bolognaise £4.69 10p
Chicken Kievs £2.41 10p
Meatballs & Parmesan Mash £4.08 10p
Egg Mayonnaise £1.35 10p
Frankfurters £3.31 10p
Sausages £2 10p
Pizza £4.87 10p
Total £36.26 £1.20

It can be a bit hit and miss, some days there may be plenty to choose from and other days not so much. It all depends on how much has been sold during the day once it has had it’s first price reduction. As far as I know this isn’t a national policy, some stores do this others don’t. So it’s worth asking your local Co-op store what their reduction policy is after 8pm, and remember this only applies to the food that has todays expiry date. Sometimes the store is busy and so the staff don’t have time to label the items. Don’t let that put you off, if you are one of the lucky ones and your local store does the 10p prices, the staff will put it through the till for 10p.

Personally I think this is a great move from the Co-op. Not only does it reduce food waste but it also saves us a few pennies, which is always welcome. Much surplus food also gets sent to food charities and if Co-op have food left that they not able to sell or donate then this goes to a local depot and is used to produce energy and compost.

In the last few days at Co-op I spent £1.20 and saved myself a whopping £35. Of course I don’t have full choice over what we are going to eat as that is dependant on what is available, but when there is savings like that to be made I don’t mind playing it by ear and getting a bit creative. An extra £35 a week in the pocket makes all the difference when you have a young family. That can be a new pair of shoes or a family trip out.

I’d love to hear about your 10p bargains and how much you have saved, I seriously get excited about finding bargains. So feel free to drop me a line in the comments.



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18 Comments on "Save Money On Your Food Shop By Paying Just 10p An Item"

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The Pramshed

Wow that’s amazing! I think you might have just everyone in on the best kept secret. I need to go to Co-Op now at 8pm and buy our dinner. Great post and very inspiring for anyone who’s trying to cut down on their food bill. Thanks so much for linking up at #fortheloveofBLOG. Claire x


What a great way to save money Thank you for linking to #ThatFridayLinky Please come back next week for

Honest Mum

Wow that’s amazing x

Mama Grace

It’s great of Co-Op to do this, all shops should, there’s so much waste. We’d been abroad and came back to the UK and I really notice the needless isles of stock and foods that are created and marketed to make a profit but actually are a waste. I always look in the reduced section. #ThatFridayLinky

Ania Travels

Oh goodness! That’s an amazing way to save sooooo much money. I wonder if other countries and stores do that too. I’m going to try that out in my country. Thanks for the tip.

Maria | passion fruit, paws and peonies

Wow, what a saving! Incredible, thanks for sharing x


Wow thats fantastic! Great savings!

I work in a supermarket and unfortunately in mine we regularly have the customers fighting over the reductions. I can understand everyone loves a bargain and the cost of living is terrifyingly higher than it used to be, but having 30 or so people practically mobbing the staff and security guard when they come out with the reductions in the evenings and Sundays before closing time is frightening, I have been pushed out of the way by people reaching for 20p packets of sandwiches and its not nice at all.


I NEED to see if there is a co-op in my area that does this! I’m always trying to save money on groceries. Thanks for sharing.


co op always have great reductions x


I love british grocery stores! So many options and bargains to choose from! Lucky you! Unfortunately we do not have that option in greece but i go crazy every time i visit the uk!


That is really great that the co-op does this. Like many people, a huge amount of my money was going on food shopping that seemed to result in an extraordinary amount of waste.


10p, amazing.. Spaghetti in 10p, I would have got the entire store, lol


Our local Co-op has a reduced section but never seen 10p items.Perhaps I need to visit just after 8pm from now on.

Tara Siudy (Little Miss Dexterous)

I know that there are none of those stores in my area, but I LOVE that this option is available!!!


Well thanks to your fairy godmother!!! It’s nice when you are let in on a secret. Even if the options vary it helps a little bit.


That is really cool that the co-op does this, for you to save money and to cut down on food waste. Maybe I’ll have to look to see if there’s any in my area!